GCash for Business deepen

Antom, GCash for Business deepen partnership to expand how businesses accept in-store and online payments for local and overseas Filipino MSMEs

Antom and GCash for Business have strengthened their strategic partnership to help Filipino businesses, particularly micro, small, and medium enterprises (MSMEs), access more seamless and flexible digital payment solutions in the Philippines and abroad by expanding beyond e-wallet transactions to include card, online checkout, and in-store payment capabilities within a unified payments ecosystem.

Building on the existing partnership with Ant International and GCash since 2017, this partnership marks a significant step in strengthening the merchant acquisition capabilities of GCash for Business, as it will extend support for card payments, online checkout, and in-store transactions within a more integrated and streamlined payments infrastructure.

By combining the mission of GCash for Business to democratize business solutions for all types of merchants with the established payments network of Antom and its subsidiary 2C2P, this collaboration is designed to deliver a more seamless and scalable acceptance experience for businesses of all sizes in the Philippines and abroad.

While e-wallet payments have played a key role in accelerating digital adoption among Filipino merchants, evolving consumer behavior and the continued rise of omnichannel retail have increased demand for more flexible payment acceptance options. Businesses today are increasingly required to support card payments and cross-border transactions alongside digital wallets to meet broader customer expectations.

“Through this partnership, GCash for Business enhances its ability to meet these requirements by enabling merchants to accept multiple payment types within a single, integrated system. By simplifying payment acceptance and reducing operational friction, GCash for Business aims to make these solutions more accessible, not just for large enterprises, but also for MSMEs,” General Manager for GCash for Business, Paul Albano shared.

This approach helps democratize access to seamless payment tools, empowering even the smallest merchants to streamline operations, manage transactions more easily, and participate more fully in the digital economy across both online and offline channels.

The extensive infrastructure of Antom and its subsidiary 2C2P further strengthens the offering by enabling interoperability across markets, allowing merchants with regional or cross-border growth plans to operate within a more connected payments ecosystem without adding complexity to their setup.



The initiative is expected to deepen the role of GCash for Business in the merchant acquiring space while equipping businesses with more flexible, easy-to-use solutions designed to adapt to merchants’ varying needs and stages of growth.

As commerce continues to shift toward more connected and multi-channel experiences, GCash reinforces its focus on building payment infrastructure that adapts to these changes, supporting merchants with broader acceptance capabilities while keeping transactions simpler and more accessible for everyday use.

To get started, merchants can sign up via the GCash for Business Portal at business.gcash.com to gain access to affordable payment solutions and an easy-to-use, all-in-one dashboard.