|ABOUT US

HOW IT STARTED

Luzon Morning Sun began its journey as a regional news publication under Nosey Nook Publishing, established in 2014. Led by Publisher Malou Laxamana Pascual, General Manager Alex Pascual, and Editor-in-Chief Sam Bautista, our newspaper quickly became a trusted news source, reaching audiences across Regions 1, 2, 3, and the Cordillera Administrative Region (CAR).


As the media landscape evolved, Luzon Morning Sun embraced new opportunities to better serve our readers. To adapt to the fast-paced changes in business and media, we transitioned from a print publication to a digital news platform. This shift allows us to reach a broader audience, engage with readers in real-time, and provide timely, credible news that reflects our core values of truth, credibility, and public service.



Today, Luzon Morning Sun is dedicated to delivering accurate, insightful, and relevant news content online, empowering readers across Luzon and beyond. We are committed to bringing the facts to light and upholding the highest standards of journalism as we continue our mission in the digital age.

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HOW IT STARTED

Luzon Morning Sun began its journey as a regional news publication under Nosey Nook Publishing, established in 2014. Led by Publisher Malou Laxamana Pascual, General Manager Alex Pascual, and Editor-in-Chief Sam Bautista, our newspaper quickly became a trusted news source, reaching audiences across Regions 1, 2, 3, and the Cordillera Administrative Region (CAR).


As the media landscape evolved, Luzon Morning Sun embraced new opportunities to better serve our readers. To adapt to the fast-paced changes in business and media, we transitioned from a print publication to a digital news platform. This shift allows us to reach a broader audience, engage with readers in real-time, and provide timely, credible news that reflects our core values of truth, credibility, and public service.


Today, Luzon Morning Sun is dedicated to delivering accurate, insightful, and relevant news content online, empowering readers across Luzon and beyond. We are committed to bringing the facts to light and upholding the highest standards of journalism as we continue our mission in the digital age.

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| OUR APPROACH

Our Mission

Our mission is to deliver accurate, unbiased, and well-researched news that empowers the public to stay informed, engaged, and vigilant. We aim to combat misinformation and promote transparency by upholding the highest standards of journalism. Through truth, credibility, and public service, we seek to foster a more informed and active citizenry that holds those in power accountable.

Our Vision

We envision a world where truth prevails over deception, where facts shape public discourse, and where media serves as a pillar of democracy. Our platform will be a trusted source of news that inspires critical thinking, civic participation, and the protection of fundamental freedoms. We strive to lead the fight against misinformation and become the voice of reason in an increasingly complex and polarized world.

Truth with Purpose

At Luzon Morning Sun, we believe that truth is the foundation of positive change. Our commitment to "Truth with Purpose" means delivering honest, rigorously fact-checked news that not only informs but empowers. We hold ourselves accountable to the highest standards of integrity, courage, and transparency, reporting stories that matter—stories that inspire action and drive our communities forward.


In a world where information is abundant but trust is scarce, Luzon Morning Sun stands as a beacon for those seeking clarity and impact. Our work is not just about telling the truth; it’s about sparking movements, encouraging critical thought, and championing a better future. With every story, we aim to speak truth to power and foster communities ready to act.


Join us as we build a brighter tomorrow, one story at a time.

Our Editorial Standards

At Luzon Morning Sun, our commitment to honest, responsible journalism is unwavering. Our editorial standards guide every piece we publish, ensuring we provide accurate, fair, and impactful news. We hold ourselves to the highest standards, dedicated to serving our readers and our community with transparency and integrity.

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Luzon Morning Sun Team

The team at Luzon Morning Sun is a collective of creative, dedicated professionals who bring our mission of impactful journalism to life. Together, we shape a publication that prioritizes accuracy, fairness, and community connection. Our writers, designers, marketers, and social media experts work seamlessly to ensure that every story resonates, every page is engaging, and every interaction with our readers is meaningful. United by a commitment to truth and purpose, we aim to be a trusted source of news and a catalyst for positive change across Luzon and beyond.

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