BAGUIO CITY—For congressional candidate Gladys Vergara, tourism isn’t just about drawing visitors—it’s about building livelihoods, boosting local businesses, and strengthening the city’s economy from the ground up. Speaking at the General Assembly Day in Pinsao Proper Barangay, at the invitation of Punong Barangay Raymund Laxamana, Vergara laid out her vision for an elevated tourism industry.
Hospitality, transportation, events, and local enterprises—all crucial sectors that, when fortified, could transform Baguio into an even more competitive and sustainable destination. She pointed to Pinsao Proper’s untapped potential, with the Stone Kingdom rapidly emerging as a must-visit attraction. “Tourism isn’t just about what we have—it’s about what we can create,” she told an engaged audience. “With the right infrastructure, strategic planning, and sustainable practices, we can ensure that growth benefits not just tourists, but the people who call this city home.”
As the chair of the Baguio Tourism Council, Gladys Vergara’s blueprint for progress extends beyond aesthetics. She envisions a tourism industry that empowers local communities, turning cultural heritage and natural beauty into engines of economic prosperity.
Residents at the assembly welcomed her proposals, recognizing that well-planned tourism means more jobs, stronger businesses, and a thriving local economy.
More than just promises, Gladys Vergara assured the crowd that she’s ready to work with local leaders, entrepreneurs, and stakeholders to implement policies that make Baguio’s tourism sector not just bigger, but better.
“A thriving tourism industry isn’t just a boost for business—it’s a boost for every Baguio resident,” she said. “Let’s build a city that isn’t just visited, but truly experienced.”
