La Union Brings Best Local Products to Metro Manila, Earned More than Php 4.7 Million Sales
Press Release from the PGLU. — November 27, 2024
La Union Brings Best Local Products to Metro Manila, Earned More than Php 4.7 Million Sales
The highly-anticipated La Union’s Fairest 2024 successfully showcased the best of the province’s local products at Shangri-La Plaza in Mandaluyong City from November 14 to 18, 2024, achieving ₱ 4,749,907.50 in total sales.
The event, themed La Union's Fairest 2024: Travel, Tourism and Trade Fair, was participated in by the 20 Local Government Units of the province highlighting more than a hundred finest #TatakLUcal or Locally Produced Products, ranging from eco-friendly handicrafts and stylish home accents to Ilocano delicacies and unique souvenirs. Hotel Accommodations offered room packages while Travel and tour agencies also offered tour packages and services.
The opening program on November 14, 2024, featured the unveiling of a La Union Art Installation and lively entertainment that captured the province’s vibrant spirit. The event concluded with a cultural show on November 18, 2024, celebrating the unity and creativity of the people of La Union.
In her opening message, Gov. Raphaelle Veronica “Rafy” Ortega-David commended the overwhelming support for local Micro, Small, and Medium Enterprises (MSMEs), saying, “This event goes beyond showcasing products. It’s a platform for empowering our entrepreneurs and promoting the rich heritage of La Union.”
"We continue to reinforce commitment to supporting MSMEs and fostering pride in #TatakLUcal products for the continuous growth of La Union’s economy, and tourism and cultural promotion," Gov. Ortega-David added.
La Union Economic Enterprise and Investment Promotions Unit Head Angela Grace Peralta expressed her happiness and commendation to the local entrepreneur for the big sales generated during the fair.
"La Union's Fairest is one of the longest running trade fairs in the Philippines, it's now on its 23rd year, and we are happy that our sales are always on trend. This is a big help to our MSMEs. The participating MSMEs kept their respective incomes in total," Peralta stated.
The participating MSMEs also expressed gratitude for the opportunity to expand their market reach through the fair. They noted that events like La Union’s Fairest significantly contribute to increase their exposure to the consumers and connect them to a broader audience.
Over the five-day fair, visitors were full of praise for the event and the exceptional quality and diversity of products on display. For province mates who are away from the province, the event offered a nostalgic connection to their home, while for first-timers, it served as an invitation to fall in love with La Union.
La Union’s Fairest 2024 was made possible through the collaboration of the Provincial Government of La Union (PGLU), the Department of Trade and Industry, Local Government Units, and MSMEs, with the steadfast partnership of Shangri-La Plaza.
